Base for future growth
The opening of the new office in the historic city centre of Amsterdam was attended by many VIPs, including the Dutch state secretary for Education, Culture and Science Sander Dekker. The company has grand plans for its new base. In an interview with the Dutch business newspaper Het Financieele Dagblad
(in Dutch; login required), Netflix’ vice president Joris Evers says that he expects the company to grow substantially in the coming years. “Now, this is just the European Headquarters,” he comments, “but it is a matter of time before this office will serve as the headquarters for Africa and the Middle East as well.”
Netflix’ establishment in Amsterdam is a logical step in several ways. Several Dutch news outlets have suggested that the friendly fiscal climate international firms encounter here has drawn Netflix to Amsterdam.
TV town Amsterdam
Netflix is also said to be interested in producing a new television series in Amsterdam. According to Amsterdam’s film commissioner Simon Brester, the first exploratory talks have already taken place. Amsterdam’s flourishing creative sector is another reason for international companies settling here. Data from the international media research company Eurodata illustrate that Amsterdam is emerging as a leading location for the development of television formats. Amsterdam-based media producers such as Eyeworks, Endemol and BlazHoffski develop formats that are being watched by billions of people all over the world: shows such as Big Brother, The Voice and many more were developed here.