Amsterdam’s high quality of life and a laid-back atmosphere attract talent and fuel creativity and ambition. It’s a cosmopolitan village and creative capital where international, award-winning ideas, fashion, design and campaigns come into being.
Amsterdam has a long and illustrious history as a hotspot for innovations of all types. The city attracts creatives of all stripes, who find it easy to meet open-minded partners and cooperate across disciplines; as a result, creative industries such as advertising, TV, music, app development, and gaming are thriving – as is the city's bustling startup scene. Amsterdam is home to some of the world’s leading advertising companies, including 180, Wieden + Kennedy and 72andSunny. The region has also emerged as a pioneering location for the development of television formats, and the Amsterdam Dance Event (ADE) is a worldwide phenomenon. These creative businesses of all stripes can afford your company the advantage of spillover when disciplines cross over.
“I came here for work, I’ll stay because of the city.” – Nic Owen, 72andSunny
Due to its easy-to-navigate size, all relevant contacts are just a stone’s throw away, making the process of creation and production fast and flexible. The city's unparalleled work-life balance and its strong bike culture – the 800,000 people who live in Amsterdam own an estimated 881,000 bicycles – is especially appreciated among creative professionals.
“Amsterdam is a place where designers want to be – I regularly meet people who’ve worked all over but they choose to stay in or come back to Amsterdam because of the work-life balance – because it’s so accessible.” – Lisa Trapman, Aquent
The Amsterdam Metropolitan Area also offers world-class infrastructure, both physically and digitally: it’s a popular base for international data centres, high-speed broadband and digital services providers. It even has the world’s largest data hub, the AMS-IX. Amsterdam is a talent hub for programmers and app developers too – talent that is becoming increasingly important within the creative industry.Download the Creative industry Fact Sheet