PINK Hotel

INK Hotel Amsterdam

During Pride Week 2024, INK Hotel Amsterdam - MGallery Collection will be transformed into PINK Hotel for the ninth time—the Amsterdam hotel dresses in pink for ten days yearly to celebrate diversity and inclusion. Traditionally, INK Hotel Pride Amsterdam kicks off with a spectacular opening party on Thursday, July 25, with the theme Let's Vogue. In addition, the PINK Hotel can be visited from July 25 to August 4, 2024, for a particular Pride program with various activities.

During Pride Amsterdam, PINK Hotel acts as a home base for Amsterdam residents and (inter)national visitors to the city. Those interested can enjoy various unique activities and events that highlight the diversity and tolerance of the LGBTQIA+ community. For example, the hotel's PRESSROOM Amsterdam restaurant serves a modified PINK chef's menu with pink dishes. It is also possible to book a special PINK experience, including an overnight stay in a Superior room, a chilled bottle of rosé, a PINK chef's menu, extensive breakfast and PINK goodies. On weekends (27 and 28 July, 3 and 4 August), unlimited pink bubbles are served during the famous Bottomless Brunch while guests can enjoy the tastiest brunch dishes. For a quick pit stop between all the Pride activities in the city, it is possible to order a refreshing PINK gin & tonic at the hotel bar.

INK goes PINK opening party

On Thursday, 25 July, the hotel lobby and restaurant will be dressed entirely in pink for a dazzling opening party. This year, the theme was Let's Vogue, inspired by the dance style of the same name from the 1980s. Vogueing symbolizes equality, acceptance and pride and encourages dancers to express themselves powerfully and authentically, regardless of gender or sexual orientation. A DJ from the LGBTQIA+ community will musically support the fabulous evening, and visitors can show off their best Vogue moves on the dance floor. As a break from dancing, revellers can enjoy pink snacks and drinks. The party is freely accessible so that everyone can celebrate diversity and inclusion. Visitors are received with a festive welcome drink.