A new image for weedFor a long time, the cannabis business has been male-dominated and its products primarily aimed at a male audience. Now, women from diverse backgrounds are closing the gender gap and shaping this relatively new field. The business is gaining a brand-new image. Cannabis offers a wide variety of fields to explore: from recreation to medicine, from ecological sustainability to human health and wellbeing, from legal and financial to marketing.
“I want every woman to know that there’s a place for you in this industry, and there will never be a better time to find it” - Jane West, founder of Women Grow in 2017.
A tribute to female pioneersThis exhibition features medical marihuana products for women from Whoopi and Maya, a company co-founded by Whoopi Goldberg, artfully designed pipes from Stonedware and durable hemp clothing by Dutch fashion label Studio Jux. In the past, a huge part of the cultivation and processing of hemp crops was performed by large numbers of women, as depicted in a watercolour by famous artist Piet Mondriaan. The ancient Chinese venerated a hemp Goddess by the name of Ma Gu (hemp maiden).
In modern times, Mila Jansen established a precursor of the coffeeshops in Amsterdam, while in the US Mary Rathbun, AKA “Brownie Mary”, pioneered medicinal cannabis by providing HIV patients with her magical brownies.
In cooperation with photographer Maria Cavali the museum presents “1042 – We Are Mary Jane”: a series of photos of female cannabis consumers as an ode to the diversity of the Amsterdam cannabis culture.
“We are Mary Jane” highlights the extraordinary women who have shaped the modern cannabis world, and shows how women are advancing the industry today.