About the exhibition
The exhibition aims to unveil an interesting and lesser-known aspect of Magnum photographers’ portfolios and, in so doing, the reality of a career in photography: Open For Business exposes the true nature of the job, which comes with assignments that highlight the qualities of Magnum’s visual storytellers in completely different ways.
In eight chapters, the audience is taken on a variety of commercial assignments: from carte blanche group assignments for governments to the hippest fashion photography; and from chic publications for major industries to reporting in the service of NGOs.
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