The Innovation Lounge is one of the most important elements of the museum. Here you learn about 50 innovators who are about to turn the fashion industry upside down in an effort to make the industry more sustainable. Colorifix is one such initiative, a new process developed to dye fabrics with engineered microorganisms. See the results in the Innovation Lounge where Stella McCartney dress was dyed using this process.
The Good fashion journey
Take a journey through the museum and collect badges as you go. By the end, you’ll have a assembled a Good Fashion Action Plan that you can use at home and be inspired to shop differently. There’s also a store where you’ll find carefully composed collections available for sale. Design your own sustainable T-shirt and at the museum’s entrance
you’ll find an infinity mirror offering a perfect spot to take a selfie.