The most famous square in the Netherlands
Dam Square is perhaps the most famous square in the Netherlands. This wide open space in the densely built-up city has been an enormous attraction for residents and visitors for centuries. Over time, a wide variety of institutions have established themselves around the Dam. Initially, these were mainly the merchant's houses around the City Hall, the Nieuwe Kerk and the stock exchange. Around 1900 came social clubs and hotels for the well-to-do, followed by banks and insurance companies. A major renovation took place at the end of the 20th century, but the square was swallowed up daily by mass tourism. Now the importance of the design and use of this public space is being rethought.
During the audiotour, visitors and residents are taken around the Dam, along 15 striking buildings. You explore the area in an individual way, supported by a digital map and some current and historical photos per building. At each stop you can hear about 5 minutes of explanations about the architecture, but also about the origins of the institutions and companies. The narrator is a local architect and architectural guide who shares her experience in an accessible and well-researched way. She knows how to tell a story about every project.
The tour is available for free and is offered to you by BizDAM. All you need is a smartphone with earplugs. Welcome to Dam Square!