This part of the city centre is very popular among shoppers on a search for unique products and gifts. The funny thing is that hardly any citizen of Amsterdam knows the precise names of these streets, resulting in dialogues such as: ‘I discovered such a lovely shop the other day!’ ‘Where?’ ‘Erm, somewhere in De 9 Straatjes’.

The nine streets are: Reestraat, Hartenstraat, Gast-Huismolensteeg, Berenstraat, Wolvenstraat, Oude Spiegelstraat, Runstraat, Huidenstraat and Wijde Heisteeg.