Spoiled is a giant concept store situated in the 9 Straatjes (9 Streets). In the front of the shop there is a hair salon Mint Condition and women’s clothing with brands such as Stella Nova, Samsoe Samsoe and Paul & Joe Sister. In the back of the shop are the men’s clothes with brands like Nike White Label and Tiger of Sweden. There is also a special Denim Bar where you can hunt down that special pair of jeans. The crazy ‘designer toys’, books and gadgets complete the picture at the concept store.