At Nukuhiva in the Haarlemmerstraat they sell honest Fair Trade fashion. If you think that sounds dull and uninteresting you would be totally wrong. Dutch presenter / producer Floortje Dessing initiated Nukuhiva and has proved that fashionable, hip clothing can be produced in an alternative way. At Nukuhiva there are fair trade brands such as Misericordia, Loomstate, Kuyichi and Edun (the wife of Bono). Fair trade clothes feel that much more fabulous.