At the boutique Natuurlijk in the Haarlemmerdijk one can buy fair trade fashion produced in natural materials such as linen, silk, cotton, cashmere and alpaca wool. This tiny shop is full of clothes soft to the touch with brands such as Backstage, Cher, Transit, Elisa F and Tandem. That one pays a bit more for these clothes is fair: after washing umpteen times, they still retain their shape and colour.