denim

Amsterdam’s denim industry is thriving. A relatively recent addition to the city’s denim scene is the Jean School, an academy focused on denim, which is the first of its kind in the world and aims to educate future fashion professionals in designing, manufacturing, marketing and distributing denim.

Pitch perfect

Over the last decade, Amsterdam’s advertising scene has bloomed dramatically, and the city now sits alongside (and often above) the world’s traditiona...

Kingpins Show

For professionals in the denim industry, the Kingpins Show is the most important event of the year. This trade fair runs in New York, Hong Kong and Am...

Denim City

As the birthplace of denim innovators and the European hub of internationally established brands: Amsterdam is Denim City's Headquarters.

G-Star Raw

For the last decade or so Amsterdam's G-Star Raw has worked tirelessly to put sustainability and protecting the planet at the heart of everything it d...

Fashion industry in Amsterdam

Amsterdam is a bona fide fashion hub and the scene here goes far beyond well-dressed locals and hip boutiques. More than 100 fashion houses are shapin...

Slow fashion

Amsterdam is home to more than 100 fashion houses, and it prides itself on being the denim capital of the world. So naturally, the city is no stranger...

Denham the Jeanmaker

Jason Denham never intended to come to Amsterdam, but he quickly found the city has everything a fashion entrepreneur needs. We spoke to him about his...