amsterdam brand

Share your passion for Amsterdam with Amsterdam brands. The I amsterdam brand has become one of the signatures of the city and you can wear it proudly. But there are also many more Dutch designers, stores and businesses that have become distinctive Amsterdam brands in their own right.

Made in Amsterdam

Some 150 years after her industrial heyday, Amsterdam is once again a city of makers. From artisanal brewers to bespoke bike makers and small-scale sa...

Fashionable Amsterdam

A city reputed for its innovation and creativity, Amsterdam is home to many established and budding fashion talents. From the club scene to the catwal...

Using the brand

The City of Amsterdam owns the 'I amsterdam' motto and uses this to brand the city. Amsterdam Marketing is responsible for granting licences to use th...

Merchandise

Wear your love for Amsterdam on your sleeve! The official I amsterdam merchandise is great to own and makes for an original gift. Choose from a wide a...