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Why Amsterdam

Rated one of Europe's top destinations, a visit to Amsterdam means a schedule packed full of museums, attractions, nightlife and more. Here you will find plenty of information to offer your clients a unique and memorable visit to Amsterdam.

An iconic city that offers your guests plenty to see and do

The Amsterdam Metropolitan Area is home to some of the world’s biggest museums, most iconic locations and, of course, the 400-year-old Canal Ring. Amsterdam is also a top international destination for conventions and conferences, and hosts an average of 650 meetings per year, which draw over 700,000 business visitors.

Visitors of all types will have plenty to do while they’re here. The city’s cultural agenda is packed with world-class exhibitions, theatre performances, live music and other unique events, and its charming neighbourhoods are full of unique shops, cafes and restaurants. The resources below will help you navigate these, and plan the right itinerary for your guests.