The shop is the perfect place for planning your time and travels in the city before hopping on a bike, bus, tram or ferry to your destination. The 280 square metre store, which celebrates Amsterdam’s vibrant cultural scene and pioneering homegrown brands, doubles as your expert local guide.
Grab a seat at the large reading table equipped with iPads, and browse iamsterdam.com to learn about each neighborhood’s vibe, find out what’s on, and book a top restaurant.
If you’re seeking personalised advice, ask one of the enthusiastic insiders walking around the shop, who are ready to help you with maps and easy-to-follow directions, or eager to tip you on the finest coffee or most cutting-edge exhibitions in town. Or think of the store as the ideal meeting point for catching up with friends or colleagues.
Feeling peckish? Choose from local goodies such chocolate bars from Tony’s Chocolonely, which tries to use only slavery-free cocoa, and family affair Kesbeke’s famous pickled onions. If you’re popping by at the end the daily grind, reward yourself with a couple of beers from the city’s original microbrewery, the windmill-housed Brouwerij t’IJ.
And if you want to surprise your loved ones with thoughtful gifts, you’re in luck. Take your pick from purposeful products like paraben-free cosmetics by Marie-Stella-Maris (who work on making safe drinking water the global norm), minimalistic canal belt-shaped, laser-cut pendants crafted by CRE8 (who train disadvantaged youngsters in techniques such as 3D printing), and exquisitely scented candles from WOO (a lifestyle brand that sources beeswax directly from farmers in Vietnam).
I amsterdam Store, De Ruijterkade 28a-d