Marketing arts and culture

The image of a city is closely connected to the array of arts and culture it has to offer. What role do arts and culture play in target group marketing? Reach the right target groups by associating the right iconic images that appeal to the imagination.

A business card for your city

Investments in business marketing is a key source for a region and city, since these investments lead to development and collaboration. Good marketing needs to be based on solid, well-structured facilities.

Local residents as protagonists in a successful marketing approach

Area development often involves proponents and opponents. That is why it is important that all stakeholders are allowed to have their say and to feel that they are an integral part of the approach.