From data to action plan: data-driven city marketing
Which data and studies will be used to develop a direct marketing strategy? And how do you get from data to an action plan?
Dealing with the busy city: an integral approach
The hustle and bustle of Amsterdam as a city is not a new issue. An integrated approach, based on distributing activities more evenly and expanding alternatives through collaboration with the surrounding region, could provide solutions.
The impact of increased scope: from city to metropolis
By setting up the right partnerships, initiatives can achieve a bigger impact. In doing so, solutions can be found to address potential problems that currently occur in cities such as Amsterdam.
Digital trends and developments: integrating digital solutions in your strategy
Targeted information services for specific target groups via digital channels can increase your scope. Ways to integrate progressive digitisation into your approach.
I amsterdam, the branding of Amsterdam: about brand DNA, brand value and brand image
The Amsterdam brand is far more than a visible image; it embraces all the stakeholders of Amsterdam. It is the story of everyone who feels connected to Amsterdam.