Boudewijn Bokdam received a bachelor’s degree in Economics & Tourism Management, and learned Chinese at the University of Amsterdam. He has received PRINCE2 certification for various levels of project management skills. He also recently got his MBA with a major in Public Governance & Sustainable Development. Boudewijn’s drive to constantly professionalise his knowledge and skills is one of his defining traits, and he applies the same energy to the management of his projects and supervision of the various parties involved. He makes a point of listening closely to people’s needs and wants, assessing them against the possibilities and challenges in order to steer projects in the right direction. In doing so, Boudewijn keeps a close eye on processes, people and results.
World’s best tourism project
Boudewijn is a Project Leader at Amsterdam Marketing, an organisation he started working for in 2009. Sharing knowledge is one of the forces driving him in his work. Fostering regional partnerships is one of his specialisations. He is responsible for the Visit Amsterdam, See Holland project, the goal of which is to encourage international visitors coming to Amsterdam to also see other places of interest in the Amsterdam Metropolitan Area. The project has been a success; in 2015, it was awarded the prize for the world’s best tourism project by the United Nations’ world tourism organisation. In recent years, he has presented this successful business case to an array of special interest organisations in Madrid, Bratislava, Reykjavik, Berlin and London.
At Amsterdam Marketing, Boudewijn is also responsible for projects that focus on artificial intelligence applications, the Data Dashboards and the I amsterdam City Card, the city card that combines access to public transport and places of interest in a single card that is valid for one or more days. He also led the development of Goochem, the first chatbot to provide easy access to information on the cultural offering in Amsterdam and the region. Boudewijn is skilled at making (and keeping) complex issues easy to understand for everyone. He watches over his projects and deadlines like a hawk, without side-lining the people he works with.