For whom is Visitor Insight intended?

For any parties that wish to stay informed on tourism-related developments in Amsterdam. It is an excellent tool to help businesses with responsible decision-making and strategic policy development. The main page of Visitor Insight is open to everyone. However, for more specific analyses, users must request a profile. Partners of Amsterdam Marketing have free access to this comprehensive website.

Underlying methodology

Visitor Insight’s hotel statistics relate directly to the hotels in Amsterdam and are collected by Statistics Netherlands. The admission numbers for Amsterdam's museums and attractions are based on the number of visitors that the 30+ museums and 13 leading tourist attractions submit to Visitor Insight themselves.