City Card shopping basket

Consumer Marketing

Consumer marketing initiates, organises and coordinates campaigns, activities and promotions aimed at consumers. This means that we are active for international and national visitors and also residents. We want to entice consumers to visit the Amsterdam Metropolitan Area and familiarise residents with what’s on offer.

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Amsterdam Marketing provides various initiatives in digital area, ranging from dedicated websites to apps and social media. The bundled online activit...

I amsterdam City Card

The I amsterdam City Card is the hospitality product for Amsterdam. The City Card grants free access to more than 40 of the city’s major museums, a ca...

Amsterdam Metropolitan Area

Amsterdam and the surrounding region are often viewed as two different areas: the city and the surrounding region. However, foreign visitors often do ...

Nu Hier Noord Holland

Since August 2011, Amsterdam Marketing has been responsible for the execution of Tourism Marketing & Promotion for the province of North Holland (Noor...