Our marketing department is divided into two policy departments. Consumer marketing initiates, organises and coordinates campaigns, activities and promotions aimed at consumers. This means that we are active for international and national visitors and also residents. We want to entice consumers to visit the Amsterdam Metropolitan Area and familiarise residents with what’s on offer. Amsterdam Marketing actively approaches both the domestic and international press and organises press trips to the Amsterdam Metropolitan Area to generate and increase attention on a global scale. Business marketing promotes the Amsterdam Metropolitan Area nationally and internationally as an ideal location in which to invest, start a business and organise a conference or business meeting. Our main role lies in matching supply with demand.