Privacy Statement – Process-Specific Statement

This information should be read alongside the amsterdam&partners Foundation’s General Privacy Statement.

General Information

We process personal data carefully, securely and in accordance with the applicable legislation and regulations. The General Privacy Statement of the amsterdam&partners Foundation (Stichting amsterdam&partners) includes our general principles for personal data processing and information on exercising your rights. In this process-specific statement, we provide relevant information on data processing, including its purposes, regarding chatbot Goochem.

This process-specific privacy statement may be updated in response to changes in legislation or other developments. The most recent version of this statement is available on our website The date of the most recent update is recorded below the statement.

Responsible Body

The amsterdam&partners Foundation is the responsible body in the sense of the General Data Protection Regulation (GDPR).

We have a Data Protection Officer (DPO), who can be contacted by email at

Personal Data Processing

We process different categories of personal data. The data we process depends on the specific process concerned and on the purpose. This and other relevant information are detailed below.

Chatbot Goochem :


The purpose of processing personal data for chatbot Goochem is to give the user relevant cultural tips.


We process personal data when the user gives us explicit permission to do so.

Personal Data

For this purpose, we process the following personal data when the user gives permission (depending on the privacy settings in Facebook):

  • Name;
  • Gender;
  • Facebook username;
  • E-mail.

If the user permits, chatbot Goochem will also process user data based on behaviour in the chatbot.

This could be:

  • Cultural interest;
  • Location data;
  • Feedback on recommendations;
  • Tracking the users favourite recommendations.


In connection with chatbot Goochem we will share your personal data with Chatfuel, the programme that chatbot Goochem was built in and Mediaconnect, the platfom that stores the profiles.


The personal data will be processed outside the European Economic Area (EEA): This is conducted in accordance with the provisions of the GDPR and associated legislation and regulations in order to ensure that your personal data is adequately protected.


In connection with chatbot Goochem we make use of profiling. This means that we collect data that describes you as a person. We ask you to indicate your interests in order to customise our services to your needs.

Storage Period

We do not store your personal data for longer than necessary or for longer than prescribed by the Archives Act. This means that we delete the personal data collected for chatbot Goochem after one year of active use. We store anonymous behavioural data in our archives, so we can use them for statistical purposes.

Exercising rights and making complaints

The General Privacy Statement includes information on your privacy rights and how to exercise them, and on how to lodge a complaint.


If you have questions after reading the General and Specific Privacy Statement, please contact our DPO at

Amsterdam, January 2019