The I amsterdam City Card

This convenient pass gives visitors entry to Amsterdam’s leading museums and attractions (including the Rijksmuseum, the Rembrandt Museum, canal cruises and much more), as well as offering free public transport on bus, tram and metro lines operated by GVB. The City Card is one of amsterdam&partners’ proudest achievements, an immense collaboration between our partners, transport authorities and cultural institutions. It gives us the opportunity to showcase the authentic Amsterdam to visitors and to ensure that their stay is hassle-free and cost-effective.

Canal Cruise Ticket

The I amsterdam Canal Cruise Ticket is an opportunity to share the history of Amsterdam’s most prominent feature, its 17th-century Canal Belt, to international visitors. The Canal Cruise Ticket allows visitors to experience a canal cruise with any participating cruise operator from our network.


A series of maps which highlight points of interest and transport information are available from our I amsterdam Visitor Centres and on our website. This information guides visitors into the outer neighbourhoods of Amsterdam, as well as into the wider Amsterdam region.

Neighbourhood guides

The museums, monuments and independent stores and restaurants are part of what forms Amsterdam’s unique character. Our neighbourhood guide acts as a knowledgeable insider to the city, offering tips of things to see, do and experience for an authentically Amsterdam experience. The neighbourhood guides and corresponding campaign have also resulted in an increased sense of pride among locals who love to share their favourite neighbourhood hotspots.