Building on a legacy of success

Startup Guide was founded by Sissel Hansen in 2014 and published its first guidebook in Berlin shortly after. In just a few short years, it conquered Europe and now has titles exploring over 20 cities across the continent, and it’s currently expanding into Asia, Africa and the Middle East. Those curious about different startup scenes can visit Startup Guide’s brick-and-mortar stores in Berlin, Lisbon and Copenhagen (which also serve as company offices), and it also runs a comprehensive website.

Amsterdam’s rapidly growing startup scene attracted Startup Guide to the city. The Dutch capital is making waves in the tech world and has become a leader in the fields of healthcare, FinTech and smart agriculture, as well as app development. Over 250,000 tech professionals call the greater Amsterdam Area home, providing it with a unique competitive advantage. Tech and startup companies account for roughly 13% of the local job market, adding over 13,000 positions to the economy since 2017. 


The nomination process

On 17 April, Startup Guide will host an official kick-off event at Mindspace in Amsterdam. This will also signal the beginning of the nomination process that defines Startup Guide’s way of working: locals share which founders, programmes, spaces, experts, schools, investors and companies they want featured in the book. 

When the nomination period ends, an advisory board created with the help of StartupAmsterdam will review the nominations and select the best ones for inclusion in the book. There will be a launch party when its production phase is complete, serving as a celebration of those featured in the new edition of the guide. 

Bas Beekman, programme director of StartupAmsterdam, says: “As Amsterdam’s ecosystem underwent immense growth over the last five years, there’s never been a better time to join forces with Startup Guide and proudly showcase it. StartupAmsterdam is proud to have witnessed Amsterdam’s ecosystem bloom and is thrilled to co-produce the Amsterdam issue for the benefit of all.

Read more startup news from around Amsterdam.