Introducing Amsterdam’s top startups to the world

Media company Startup Guide, which was founded in 2014 and has published books about more than 20 cities around the world, held a launch party to celebrate the release of its newest title, Startup Guide Amsterdam

Filled with colourful photos and graphics, the paperback book was created through a partnership with StartupAmsterdam and begins with an introduction by the city’s mayor, Femke Halsema. Readers will find over 250 pages dedicated to the local startup ecosystem, including interviews with leading founders, investor profiles and information about housing and visas

The release party took place at TQ City in the centre of Amsterdam and was attended by dozens of entrepreneurs, business leaders and members of the media, as well as representatives of partner organisations like TNW and Silicon Canals.

Check out the leading startups profiled in the book:


Helmholtzstraat 61E

1098 LE Amsterdam  

Flower subscription service Bloomon lets users receive or send fresh, hand-wrapped bouquets according to a customised schedule. The company partners with local growers to minimise its carbon footprint, uses seasonal blossoms and offers delivery.


Bethaniedwarstraat 6C

1012 CB Amsterdam  

Dressing kids is easy with Bundleboon, which sends subscribers boxes of children’s clothing that can be used to create multiple outfits. Operating since 2018, the company teams with designers to offer unique and stylish apparel while helping parents avoid the difficulties of in-store shopping.


Naritaweg 131-133

1033 BS Amsterdam  

Mobile banking app, Bunq only invests ethically and clients can have a say in how their funds are used, allowing them to avoid supporting industries they find questionable. It also offers an ATM card that makes it easy to pay for anything, anywhere as well as a host of digital services.



1017 BT Amsterdam 

Those green electric scooters zipping around Amsterdam come from Felyx, a scale-up that connects riders and vehicles with an app. Each scooter features a smartphone holder, allowing users to use handsfree navigation while travelling. The company also offers lessons to new riders. 


Archangelkade 17b

1013 BE Amsterdam  

Logistics service FOODLOGICA uses delivery tricycles to transport food throughout Amsterdam, reducing the number of trucks on the road. It focuses on bringing supplies to restaurants, small shops and other food-related businesses throughout the city, helping them reduce their carbon footprint. 

Healthy Workers

B1, B.Amsterdam

Johan Huizingalaan 763a

1066 VH Amsterdam  

Helping employees stay in good shape is simple with Healthy Workers, a platform that continuously measures and increases wellbeing. Using feedback and sensor data, it analyses everything from humidity levels to a company’s wellness culture and makes suggestions for improvement.


Keizergracht 209-sous

1016 DT Amsterdam  

Driven by a mission to bring affordable and easy access to IoT connectivity around the globe, Hiber uses nano satellites to reach remote, rural and industrial areas. Users can apply data to different situations, helping them to make decisions about everything from planting crops to monitoring groundwater levels.


Stadhouderskade 60

1072 AC Amsterdam 

Handling legal matters is easier with Ligo, an award-winning platform which works with over 35,000 BV corporations and offers a variety of services for businesses. Users can arrange cohabitation contracts to reduce taxes, protect private assets, access a network of lawyers for advice, and more. 


FreedomLab Campus

Plantage Middenlaan 62

1018 DH Amsterdam  

By combining medical expertise with machine learning, Pacmed creates decision support tools that use data to determine best course of treatment for patients. Currently, the company is developing software to improve care in several areas, including psychiatry and oncology. 


QC United BV

Johan Huizingalaan 736a

1066 VH Amsterdam  

Shipping is easy with Quicargo, a digital transport platform that allows users to send pallets throughout Europe by road. By connecting trucks with empty cargo space with people who need to move goods, it improves efficiency and allows users to save money. Currently, it is working on expanding across the Benelux and Germany.


John M Keynesplein 44, C3K7

1066 EP Amsterdam  

Work instruction software company SwipeGuide offers an AI-powered platform that creates easy-to-follow instructions that can be viewed on any device. The platform saves time and effort, making it simpler to distribute instructions as needed and update them according to user needs.

A comprehensive guide for newcomers and veterans

In addition to highlighting some of the game-changing players putting Amsterdam on the map, the new book also features different programmes targeting the startup community. These include accelerators like Fashion for Good and ACE Incubator, which help people develop their ideas and businesses. Coworking spaces, which serve as a hub for local entrepreneurs and freelancers, are also included, making it a truly comprehensive guide for newcomers and veterans alike. 

Read more startup news from around Amsterdam.