Ensure that well-known, acclaimed international startup events are attracted to Amsterdam. Examples include: TechCrunch Disrupt EU, Maker Faire, Wearable Wednesday.

The basics: form partnerships with these events and promote the city in order to ensure that event organisers choose Amsterdam above other cities. Be firmly ahead of the game. Operate directly from the municipality instead of via partners in light of potential conflict of interests.

StartupAmsterdam will draw up a shortlist of events and festivals that are worth attracting to Amsterdam. We will subsequently form a solid relationship with the initiators and discuss what would be required to organise an edition in Amsterdam.

We’ll work closely with entrepreneurs active in the field in order to bring these events to Amsterdam. StartupAmsterdam activities will be complemented by efforts of directly involved parties looking to become a partner.

One example is the Peter Thiel Summit, which will head to Europe in 2016. A team is currently working on attracting this summit to Amsterdam. StartupAmsterdam will support this initiative by providing content, resources and access to its network. An alternative example is


Improve visibility and position of Amsterdam as a startup hub.

Relevant performance indicators:

  • pi: % international startups choose Amsterdam (of the total that establish operations in Europe). Amsterdam at #1.
  • pi: % talent that moves to Amsterdam in comparison to other cities. Amsterdam at #1.