Roku to open Amsterdam office

TV streaming platform Roku has announced a new office opening in Amsterdam. Its new premises will be in Weteringschans with space for up to 150 employees.

The US company, headquartered in Silicon Valley with offices in Denmark, Ukraine and the UK, was founded in 2008 and allowed users to stream Netflix on their TV. Now consumers can stream thousands of free and paid streaming channels. The company also has an operating system purpose-built for TV, Roku OS, which it licenses to more than 15 smart TV manufacturers. 

“TV streaming is a global phenomenon, and international growth is a key focus area for us,” said Arthur van Rest, VP International at Roku. “Attracting the right people is crucial to our success, and we believe that The Netherlands has great talent and expertise. We will be looking to hire across various functions, from marketing and business development to finance and legal.”

View of Roku office Amsterdam

The ideal location for media companies

Roku joins international giants such as Netflix, Endemol and MediaMonks who have chosen to set up in the Amsterdam Area. Media companies benefit from one of the most advanced digital infrastructures in Europe, an inspiring creative environment - the Netherlands is the world’s third-largest exporter of TV formats – and a renowned tech ecosystem launching game-changing innovations.

Welcoming the news, Amsterdam's deputy mayor Victor Everhardt said: “Amsterdam is solidifying its position as a leading European hub for media and tech companies.

“Our good physical and digital infrastructure helps businesses grow their international presence quickly. An innovative company like Roku is a strong addition to our vibrant tech and startup scene. It will also create a lot of opportunities for our diverse talent pool.”

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