Amsterdam reopens to business events
Conferences and meetings are being welcomed back to Amsterdam in a big boost to the region’s key industries including finance, technology and life sciences and health. This boost is amplified by the decision to ease certain COVID-19 measures as announced by the Dutch government on 14 September. One of the changes is that vaccinated travellers from the United States, United Kingdom and other very high-risk areas will no longer need to self-quarantine on arrival in the Netherlands as of 22 September 2021.
After more than a year of closures due to COVID-19, the 2021/2022 congress season has officially begun. Money 20/20, the world's leading event for the payments, FinTech and financial services industry, will be the first event to take place at RAI Amsterdam Convention Centre from 21 to 23 September.
“Amsterdam has been an international city for a long time. We have a tradition in welcoming guests from all over the world. We are proud of international trades, innovation and intellect,” mayor Femke Halsema said at a press conference. “I think Money20/20 and a lot of the activities of RAI Amsterdam and other venues in our city are in the forefront of transforming our city. These visitors help our city become more of an innovative, curious city that we are proud of.”
Deputy mayor Victor Everhardt added: “Over the next four years, the municipality of Amsterdam will invest €3.7 million in attracting conferences that add value to our city. Congresses provide income, employment and training, while strengthening local economic sectors.”
Tracey Davies, president of Money20/20, told DutchNews.nl: “Our customers talk about the three days at the RAI being worth three months of business outside. That’s the scale of importance, and we’re delighted to be back…to welcome visitors from 65 countries here.”
Until 2019, conferences at RAI Amsterdam alone were generating an annual turnover of approximately €690 million and 6,300 jobs. In general, a turnover of 1 euro added value for RAI Amsterdam is 7 euros added value for the region.
A boost for the region’s businesses
Amsterdam regularly hosts some of the world’s leading conferences and association congresses, such as the International Broadcasting Conference and The Next Web (TNW) Conference. It has also welcomed thousands of experts, policy makers, investors, and even celebrities, to the likes of AIDS 2018, and will soon host World Summit AI, the world’s first week-long event dedicated to AI.
As well as boosting business for exhibitors, suppliers and organisers, conferences in Amsterdam strengthen the region’s reputation for innovation, collaboration, academic excellence and public-private initiatives.
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