Increasing diversity with AI

Amsterdam AI tech startup Lalaland and model photography provider Exposar are joining forces to increase diversity in e-commerce.

Lalaland uses AI to generate photorealistic fashion models that better reflect customers in various skin colours, body shapes and ages. It offers the fashion industry a powerful solution to improve the online shopping experience for both shoppers and retailers, by focusing on the individuality of customers and reducing returns.

Exposar provides product and model photography, video content and product texts for more than 200 fashion brands and retailers, including Hunkemöller, State of Art and Oger.

Its collaboration with Lalaland aims to result in higher conversion and a lower return percentage, offer a better experience for shoppers, and substantially reduce the costs for developing model photography, both in money and time.

Harold Smeeman, CCO/COO of Lalaland, said: “Lalaland will increasingly focus on international expansion through a strong partner network of local service providers who are good at their profession and share our vision in the field of diversity and visual content production. This partnership guarantees our existing and new customers maximum support and strategic guidance. Lalaland is therefore very happy to work with an experienced partner such as Exposar in the Dutch market.”

Amsterdam’s AI for good

Amsterdam’s AI companies are part of a fast-growing ecosystem in the Dutch capital committed to a human-centred approach to AI, where applications of the technology are encouraged to improve business innovation, healthcare and citizen support. As one of the most AI-ready cities in the world, Amsterdam is an effective testing ground for new developments. AI companies in Amsterdam also benefit from a strong tech sector, large talent pool - the city’s two universities offer a joint masters programme in AI – and outstanding digital connectivity. 

Read more business news from around Amsterdam.
Pictured L-R: Harold Smeeman (CCO/COO Lalaland), Norbert Brenninkmeijer (CEO Exposar), Michael Musandu (CEO Lalaland).