Making fashion more circular in Amsterdam

Reflow is launching Textile (Life)Cycling – a new pilot programme to increase circularity in the fashion sector. The sustainable initiative is launching with a digital event at Pakhuis de Zwijger in Amsterdam city centre. Several organisations will participate, including Metabolic and Waag, helping promote new ways of using textiles to minimise waste.

Currently, the average person produces 18 kilos of textile waste each year, only eight kilos of which is recycled, and Amsterdam alone is responsible for 14,000 tonnes annually. Through the programme, Reflow plans to recirculate the textiles it collects through Sympany (in Dutch) donation bins and other sources to provide raw materials for the recycling industry while creating new business opportunities for other stakeholders.

Teaching the public about textile recycling

The organisation will also educate the public about various aspects of circularity, including the importance of recycling non-clothing textiles like blankets and towels and donating items in a usable condition. Reflow hopes to gain new partners as the project moves forward, with the aim of making the entire clothing chain circular.

Initially, the project will last for two years. It is also taking place in other European cities, including Paris and Berlin, with participating locations sharing knowledge to improve its scope and efficiency.

A centre for sustainable and digital fashion

Amsterdam is a global centre for sustainable and digital apparel on multiple levels. Fashion for Good operates a museum in the city centre that teaches visitors about eco-friendly clothing and also runs accelerators for budding entrepreneurs and startups. To educate future industry leaders, the Amsterdam Fashion Institute has woven sustainability into its curriculum.

Companies like Lalaland and The Fabricant are also making a difference by reducing waste through technology that uses virtual models and digital clothing to empower consumers and brands alike.

Read more business news from around Amsterdam.