Milk & Honey moves to Amsterdam

Los Angeles management agency Milk & Honey is opening a new office in Amsterdam, the firm’s first in continental Europe. The firm, which works primarily with songwriters, producers and DJs, also recently launched an outpost in London.

Milk & Honey said that it had been attracted to the Dutch capital due to its reputation as a central point in Europe for dance music and business. The city is home to Amsterdam Dance Event, the world's biggest club festival and Europe's leading electronic music conference, and a host of other global music firms, including Massive Music and The Media Nanny.

Alex Harrow, the firm’s co-head of electronic in New York, said: “I relish today’s opportunity for Milk & Honey to put its flag in the ground in the Netherlands. So much of the important business in dance music culture takes place in Amsterdam and northern Europe. Growing our presence here is an important step in our overall strategy for representing electronic talent.”

Edo van Duijn, who has spent over 20 years in the music business, will lead the Amsterdam office. van Duijn has extensive experience with online events and touring, and helped Milk & Honey sign deals with several prominent clients, including Sunnery James & Ryan Marciano and Bruno Martini.

Why Amsterdam is a connected, creative city

Amsterdam’s excellent connectivity makes it an ideal location for businesses like Milk & Honey, which work with clients across the continent. Major cities like London, Paris and Berlin can be reached quickly and easily, whether by train or a flight from Schiphol Airport.

The Dutch capital is also home to a thriving creative sector that employs more than 200,000 people and includes over 300 international companies. They all benefit from high levels broadband penetration and access to a highly skilled, English-speaking talent pool.

Read more business news from around Amsterdam.