Leading German business opens new tech hub in Amsterdam

Miele, the high-end German appliance company established in 1899, has opened a new office in Amsterdam’s Zuidas business district. The firm said that it chose the Dutch capital over Berlin, London and Stockholm for the outpost, which is known as Miele X.

According to Miele, Amsterdam’s status as a tech forerunner made it an ideal location for the new hub, as did the city’s relatively close proximity to the company’s headquarters in Gütersloh, Germany. The Amsterdam hub’s team of roughly 100 employees will focus on digital marketing and sales.

Why Amsterdam is a global tech centre

Amsterdam is a global tech centre that is home to leading companies, including Google, Microsoft and IBM, which enjoy access to a pool of more than 215,000 developers. Savills has recognised Amsterdam as a leading tech city, and Amsterdam Airport Schiphol offers direct flights to other leading cities around the globe, including New York and Tokyo.

The local startup scene is also internationally recognised, thanks in part to the rising profile of its AI companies, such as BrainCreators and Aidence. A recent report from Dealroom revealed that tech companies account for 14% of local jobs, which translates to roughly 77,000 positions.

Read more business news from around Amsterdam.