Making insurance simple and convenient

Lemonade, a property and liability insurance provider headquartered in New York, has opened an office in Amsterdam. The company is supervised and licensed by the Dutch Central Bank and said it launched in the Netherlands because of the country’s collaborative culture, established regulatory environment and multilingual talent pool. The new Dutch office is its second location in the EU after it launched a German office in 2019.

With Lemonade, consumers can purchase insurance instantly from any device and pay a flat fee. Claims can be filed and paid through an app and the company donates remaining underwriting revenue to non-profit organisations through an annual fundraising drive.

A policy designed for Dutch consumers

In a statement to the press, Daniel Schreiber, Lemonade’s cofounder and CEO, said: "We chose the Netherlands for our next European launch due to the many requests we received from Dutch consumers asking us to come there next.” He added that the company’s offerings in the Netherlands have been tailored “specifically for Dutch consumers, with things such as bicycle theft coverage and more."

Additionally, consumers in the Netherlands will have access to Lemonade’s Policy 2.0. A simplified insurance policy, Lemonade says it was designed to be easily comprehensible to average consumers.

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