Finding ways to rise above the hardships of 2020
Building a bridge between tech companies and students
By participating in the programme, companies can share practical insights with the next generation and potentially find new talent. Exclusive events and workshops with partners like ING, Uber and PwC also fostered the creation of a vibrant community.
One graduate of the programme summed it up nicely: “My mentor’s work and career history are very similar to what I’d like to do in the future, so it’s amazing to hear stories from his perspective.”
Helping people find their tech calling
The project received assistance from StartupAmsterdam during its TekkieWorden Week, which featured 40 online activities to show what the tech world has to offer. Participants enjoyed an inside look at data centres, learned how blockchain developers are transforming the financial world and received info about careers and education.
Providing financial support to help students launch tech careers
Like TekkieWorden, the initiative strives to reach demographics that remain underrepresented in the tech industry, an aim that makes sense from a business perspective. As TechMeUp director Nikky Hofland said in an interview: “Otherwise, you end up with a menstruation app being developed by mostly men. And if you are making a corona notifier for people older than 45, then maybe it’s good to have someone on the team who isn’t 20 anymore.”
Examining the impact of COVID-19 on tech academies
Currently, 22 academies operate in the Amsterdam Area and 18 participated in the survey. According to 89% of respondents, the most serious issue they currently face is finding positions for their students. A significant portion have also noticed diminished interest from businesses that previously hired their graduates.
However, most academies have taken steps to recover -- by transitioning to more online learning, for example – and are now playing an important role in fostering and retraining new tech talent.
Bringing digitalisation to the masses
Participating companies receive a subsidy of €3,000 to help cover the costs of going digital – a move designed to offer immediate benefits. "It’s important that MKB Digital Workspace works to immediately generate additional turnover, more customers or reduced costs," says project manager Ellen Spithoven. “And here was the challenge: to make busy business owners aware that digitalisation can mean increased turnover and saving time.”
And as students help SME owners embrace a new digital world, they can also experience what it’s like to work in a small company – and perhaps network their way into a future job at the same time.
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