Helping the fashion industry reduce its carbon footprint

Fashion for Good, which operates a museum and innovation platform dedicated to sustainable apparel, has launched a new scheme called Full Circle Textiles Project: Scaling Innovations in Cellulosic Recycling. This drive will bring together multiple brands – including PVH, Target and Kering – with the goal of scaling chemical recycling technologies.

According to Fashion for Good, up to 73% of all clothing is eventually sent to a landfill or incinerated, and less than 1% of the material used to make new garments comes from recycled goods. By making it easier to recycle certain chemicals, the organisation hopes to increase the amount of clothing made from old garments and help new technologies become the industry norm.

In a statement to the press, Fashion for Good’s managing director, Katrin Ley, said: “A bold approach is needed to identify and scale innovations that drive sustainable change in the fashion industry. This multi-stakeholder consortium addresses the most important barriers to scaling innovation, setting the precedent for all industry players.”

Amsterdam is a sustainable style hub

The Dutch capital is a growing hub for sustainable style at almost every level, including education. Students at the Amsterdam Fashion Institute follow a curriculum centred on sustainability, ensuring the next generation of professionals shaping the sector follow green practices.

In the world of couture, Ronald Van der Kemp runs a atelier in the city centre, transforming deadstock fabrics, leather scraps and old textiles into high-end clothing seen on Michelle Obama, Lady Gaga and other celebrities. Major labels present in the city are also prioritising environmentally-sound practices, including Tommy Hilfiger, which recently announced a new programme focused on social and environmental sustainability.

Read more business news from around Amsterdam.