Luxury fashion with a focus on doing good
Crafted Society, a Dutch-British luxury fashion label, has procured a €1 million in funding from a group of private investors who now own a 25% stake in the company. The investment will help Crafted Society develop its on- and offline presence, and there are plans to open showrooms in the UK and other countries.
Founded in 2016 by Lise Bonnet and Martin Johnston, Crafted Society specialises in clothing and accessories entirely made in Italy by skilled artisans who receive credit for their work, a rarity in the luxury fashion industry. The company also maintains a transparent supply chain, helps develop the next generation of artisans and donates 1% of its annual turnover to educational causes.
Scaling up in Amsterdam and abroad
The new investment will help Crafted Society expand its website and physical presence. Currently, the label has a showroom in Amsterdam where customers can view products, try things on and place orders. The company now hopes to open similar locations in other countries, including the UK, where it’s currently looking for retail space.
In a statement to the press, Johnston said that the investment will “help us scale our business at home and abroad,” adding that it’s a “true acknowledgment that we are creating both a unique brand as well as a business model that ensures fair remuneration for everyone involved."
A city committed to sustainable fashion
Like many Amsterdam-based fashion brands, Crafted Society takes steps to make its products more sustainable. The label prevents landfill waste by creating limited runs of its products to ensure no excess remains. All of its leather goods are made from textiles leftover from the food industry and it doesn’t use exotic animal skins.
Other Amsterdam labels with a similar focus on eco-friendly fashion include Ronald van der Kemp, a luxury couturier who creates clothing exclusively from recycled materials, and Kuyichi, which makes organic jeans using fair labour practices.
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