Going Dutch at the world’s biggest tech event

Representatives from eight Amsterdam startups have travelled to Las Vegas for CES 2020, the world’s largest technology event. More than 175,000 visitors are expected to attend the event and more than 4,500 companies will participate, sharing their latest products and innovations with the world. 

This year, 50 Dutch companies were chosen to form a delegation to attend the event, and they represent five key areas: education and enterprise, consumer tech and smart home, energy transition and e-mobility, city living and circular economy and life sciences

By attending CES 2020, they have a valuable opportunity to connect with international investors, meet corporates that are looking to create new partnerships and receive feedback from industry influencers. In 2019, more than $5 million worth of deals were made by Dutch companies at the event. 

CES 2020 Dutch pavilion

Startup founders mingle at the Netherlands Tech Square at CES 2020

Bringing Amsterdam to Vegas

The Amsterdam startups taking part in CES 2020 represent a broad swathe of industries, including AI, 3D printing and children’s toys. Some have already signed agreements and have received international media coverage. 

These are the participating startups:

20tree.ai uses satellite imagery and machine learning to give cities info about their forests and green spaces, making it easier to pursue sustainable forest management practices, reduce pollution and cope with natural disasters.

BrainCreators helps companies improve their work processes using tech. Through its BrainMatter platform, it helps clients automate various processes through AI. It also helps make high-quality structured datasets, which can come from any data source, at scale.

Envision Technologies offers a smartphone app that helps visually impaired people gain independence by providing audio descriptions of their surroundings and reading the text on things like food packaging and posters. 

Hiber aims to expand global IoT connectivity by launching and operating a nano-satellite constellation. In November 2018, it became the Netherlands’ first commercial satellite company and it has already received significant funding.

Hyko offers a polar-bear-shaped smart lamp and night light that is controlled through a free app that includes games and educational modules. It also helps users learn about saving energy and climate change.

Lightwell makes Lightmotion, a smart lamppost that offers electric vehicle charging, 5G internet, sensors and LED lighting. The device helps cities pursue their smart ambitions and efficiently use space.

Scitodate is a market intelligence AI tool for academia and allows users to determine their market’s research needs, as well as to identify trends and secure funding. The tool also lets clients integrate scientific articles with funding databases, making it easier to find people who can offer financial support.

Th3rd offers 3D-scanning services with a focus on creating copies of products for use in e-commerce. In its scanning studio, 130 cameras can create a photorealistic scan of a human in one-thousandth of a second. Any other object can be analysed as well, with the information generated then being used to create a digital 3D model.

Showcasing the Netherlands’ tech scene

All of the Dutch companies attending CES 2020 are grouped together at the Netherlands Tech Square, one of the event’s largest single-country pavilions. It was officially opened by HRH Constantijn van Oranje, state secretary for economic affairs and climate Mona Keijzer, ambassador André Haspels, and Pete Hoekstra, the American ambassador in the Netherlands.

The pavilion is based on the theme “future-proof the world with us” and promotes the Netherlands – and Amsterdam – as an attractive destination for tech companies to do business. More than 170 million potential customers reside within 500 kilometres of the Netherlands, which is home to over 7,500 startups and scale-ups. Additionally, Amsterdam has become a thriving startup hub and is home to companies like Adyen, Dyme and Mollie. The tech sector is also adding more jobs to the economy than any other. 

Read more startup news from around Amsterdam.