A unique opportunity for young businesses
Tommy Hilfiger, which is part of PVH Corp., recently announced that applications have opened for the latest round of the Tommy Hilfiger Fashion Frontier Challenge. The worldwide programme targets startup and scale-up businesses with a passion for furthering inclusive and positive change in the fashion industry.
In a statement, the eponymous designer said, “The first chapter of this global initiative was an inspiring journey that put a spotlight on incredible ideas that could change the lives of people through a more positive and inclusive fashion landscape.” Continuing, he added that the challenge allows the company to guide and encourage entrepreneurs committed to making a difference, which “celebrates the entrepreneurial spirit and determined optimism at the heart of our brand DNA”.
A rigorous process and a major prize
Startups and scale-ups wanting to participate in the programme can submit project proposals centring on inclusive fashion. During a four-month process, six finalists will be selected and asked to join a team of experts from Tommy Hilfiger to develop their project plan at the Campus of the Future in Amsterdam.
In early 2020, they will pitch their concepts at the Tommy Hilfiger Fashion Frontier Challenge Final Event. A jury panel will then divide €150,000 between two winners to support their projects, and an extra €10,000 will be awarded to the winner of the ‘audience favourite’ vote. The winners will also embark on a one-year mentorship with experts from Tommy Hilfiger and INSEAD, a graduate business school, where they will participate in a social entrepreneurship programme.
Inspiring Dutch fashion entrepreneurs
Amsterdam is home to the head office of Tommy Hilfiger, which is located in Houthavens and has over 700 employees. The city also has a growing sustainable fashion industry which includes high-end clothing rental service Lena, style museum Fashion for Good and Mud Jeans, a brand that rents and recycles denim. The 2019 edition of the challenge will likely appeal to Dutch fashion entrepreneurs, and particularly students and graduates of the Amsterdam Fashion Institute, which emphasises sustainability.