New innovations hub
Digital product specialist TAB (The App Business) is set to open a new innovations hub in Amsterdam. Founded by a team who helped Apple launch the App Store and the iPhone in Europe, the firm plans to open the new centre later this year.
“With a thriving tech landscape, the Netherlands is well known as one of the world’s most innovative countries. It is home to market-leading organisations, innovation incubators and a vibrant tech startup scene,” the company said in a press release announcing the new project.
Work global, tap into the local
Working with global companies such as Shell, RBS, Unilever, Ford, Santander, BMW and Tesco, the fast-growing business rates Amsterdam as the ideal location “to increase cross-border collaboration with leading global organisations. Additionally, TAB hopes to welcome new talent to bolster its international operations, drawing from the strong local community of talented designers and developers.”
Strong Dutch connection
Led by Mitzi Lagerweij, head of market expansion Benelux, the hub will be supported by more than 200 designers, engineers and strategists based in London and Edinburgh. TAB has already developed projects with several Dutch multinationals, such as the Shell Energy mobile app and ING’s Yolt financial app.
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