New food tech comes to Amsterdam

The Toronto-based mobile tech startup Ritual has announced that it has expanded its international operations to the Netherlands. Ritual’s app allows customers to pre-order lunch at restaurants while enjoying faster service and a number of rewards.

Food-focused culture

Founded in 2014, Ritual has raised $127.5 million in venture funding, works with thousands of restaurant partners and serves customers in more than 50 cities around the world. The company has headquarters in San Francisco and Toronto; the current expansion also includes Hong Kong, Berlin and Hamburg.

Ray Reddy, Ritual’s co-founder and CEO, says: “Whenever we expand into a new city or country, we look for population density, strong restaurant coverage and a food-focused culture.”

A delicious startup ecosystem

In Amsterdam, Ritual joins not only a thriving culinary scene, but also a vibrant startup and tech ecosystem. Various startups in the city are focused on food, including delivery service and Too Good to Go, an app that helps restaurants reduce waste by selling leftovers. Kitchen Republic, a food startup incubator, is located in Amsterdam West, where it has co-working kitchens for entrepreneurs.

Read more business news from around Amsterdam or learn about the city’s startup scene.