A growing commitment to transparency
Adidas and Patagonia, which have offices in Amsterdam, have been named as the world’s most transparent brands in the Fashion Transparency Index 2019. The index was compiled by Fashion Revolution, a global fashion movement that works to ensure a fairer and safer fashion industry for people and the planet, trying to ensure that "clothing is made in a safe, clean and fair way,". This achievement is another success for the Dutch capital's growing sustainable fashion scene, which includes a raft of talented designers, educators and entrepreneurs.
Each company was recognised for disclosing information about its environmental and social policies, practices and impact. More than 200 labels were analysed for the index, and H&M and Esprit also made the top five. Additionally, this year marked the first time any brand has received a score higher than 60%, with Adidas and Patagonia both earning 64% (160 out of a possible 250 points).
The index debuted in 2017. Since 2018, Fashion Revolution has seen brands increase their transparency by an average of 5%, while the 98 brands evaluated in the 2017 edition have boosted their average scores by nearly 9%.
Europe's capital of sustainable style
Amsterdam is home to Patagonia's European headquarters, while Adidas has a large office in Zuidoost. The city is also a hotbed of eco-friendly clothing brands and initiatives. Consumers can rent high-quality denim from MUD Jeans and return them for recycling, and Unrobe is dedicated to manufacturing its garments as sustainably as possible.
To educate the public, Fashion for Good runs a free museum dedicated to sustainable style in the city centre. Courses at the Amsterdam Fashion Institute are focused on sustainability as well, ensuring the next generation of designers can take the industry in an environmentally responsible direction.
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