A pioneering model for cooperation comes to Amsterdam

Global creative production company MediaMonks has merged with Firewood, an international digital marketing agency that works with some of the world’s best-known tech brands. Firewood has pioneered the so-called “embedded” model for working with clients: an agency/client partnership system that allows for more flexibility, efficiency and transparency.

Bringing big-name clients

The largest independent agency in Silicon Valley, Firewood has a roster of well-known clients, including Facebook, Google, LinkedIn and Salesforce. Along with MediaMonks, it was recently ranked by Adweek as one of the fastest growing agencies. Wesley ter Haar, MediaMonks cofounder and COO, says: “Firewood’s ‘embedded’ approach will allow us to build deeper and broader relationships with our clients, helping us work in a more flexible, collaborative and integrated way.”

Creativity and innovation lead the way in Amsterdam

MediaMonks is at the forefront of a thriving creative scene in the Amsterdam Area. More than 200,000 people work in the region’s creative industries. Leading advertising companies located in the city include 180 Kingsday, Wieden + Kennedy and 72andSunny, and the region’s media and broadcasting sector employs more than 15,000 people.

Read more about Amsterdam's creative sector, or see more business news from around the region.