Transforming into a major event
Launched in 2004 as a temporary shop window for just 120 companies, Integrated Systems Europe (ISE) attracted almost 1,300 exhibitors and more than 80,000 visitors to RAI Amsterdam in 2018. The event has been held in Amsterdam for several years, and organisers say that they expect the 2019 edition to be the biggest yet, offering four days of exciting events, workshops, development programmes and more. Tabatha O’Connor, CEDIA Global President and CEO, says: “ISE has a unique and wonderful flavour. In many ways, it often feels more like a ‘family reunion’ than a trade show; a sense that’s definitely helped by its location in the fantastically warm, vibrant, and welcoming city of Amsterdam.”
With the event just around the corner, we’ve rounded up some highlights you won’t want to miss at this year’s edition:
A beautiful mind
Though ISE is focused on business, it’s also a great place to explore the intersection of art and technology. Between events, check out Sviatovid, a powerful new work by projection designer Bart Kresa. Five metres tall, this 3D projection sculpture is shaped like a human skull and illuminated using four Panasonic laser projectors, allowing it to change colours and assume new patterns in an instant.
Conferences on the cutting edge
For the first time, ISE is hosting conferences at the five-star Hotel Okura Amsterdam, which is just a short walk away from RAI. Focused on new solutions, strategies and technologies, the conferences cater to different vertical market sectors (including hospitality and theme parks), making them invaluable for professionals on the rise. Movie buffs should check out the Digital Cinema Summit, which explores how digital technology has changed the way films are produced, watched and distributed.
Photo: RAI Amsterdam
Look who's talking
ISE offers attendees an unrivalled opportunity to hear from leaders from a variety of fields. If you’re curious about the future of marketing, head to the main stage for Rising to the Vertical Challenge. This talk from Ignacio Alsonso, chief marketing and sales officer at TRISON, examines the latest marketing tech, including how using the right scents and acoustics can help brands connect with customers.
Learning is a major part of ISE, and the conference provides chances to develop vital skills, improve technical expertise and reach new levels of success. Invest in your future with CEDIA training and choose from a massive 36 courses taught by qualified professionals. If you’re curious about what’s coming out of California, attend Future Technologies: The Silicon Valley Scoop, and learn about the latest developments from the world’s top companies. Treat yourself to an all-access pass and take as many as you like, or book them individually if you’re on a tight schedule – the choice is yours.
Signs of the times
As ISE’s fastest growing market segment, digital signage and DOOH (digital out-of-home media) is used to promote everything from retail to healthcare services through eye-catching visuals. Check out the trends and tech shaping the field of information delivery and advertising at the Digital Signage and DOOH Technology Zone and you’re guaranteed to be inspired by everything you see.
The sporting life
Sports venues around the world are using technology to attract fans and enhance offerings, and you can learn about the latest developments at AGORA, a brand new event at ISE. Hear from industry professionals about improving the fan experience, planning events and modernising stadium infrastructure. The event also provides a valuable networking opportunity.
Hosting events and conferences in Amsterdam
Amsterdam has a wide selection of venues and accommodations, making it an ideal location for trade fairs, conventions, conferences and other events of all sizes. The city also offers a variety of professional services to help you plan and organise your gathering, whether it’s attracting thousands of guests or a handful of colleagues.