Making it easy to crunch numbers

FreshBooks, one of the leading accounting software brands in North America, has announced the opening of its first international office in Amsterdam. The company is based in Toronto, has paying customers in more than 160 countries and will use the new location to strengthen its European presence and continue its global expansion. 

Since 2004, FreshBooks has assisted over 20 million users, cementing a reputation as one of the world’s top accounting software platforms for self-employed professionals and small businesses. With an emphasis on user-friendliness and customer service, it plans to create 75 new positions in Amsterdam in sales, customer support and engineering roles.

Drawn to Amsterdam’s tech talent

According to Stefano Grossi, general manager of FreshBooks Amsterdam, the company was attracted to the Dutch capital’s skilled workforce. “While we considered a number of cities for our first global office,” he said in a statement, “we selected Amsterdam because we have been consistently impressed by the calibre of Amsterdam’s tech talent and the city’s alignment with our core values.”

An ideal location for a growing company

Over the last few years, FreshBooks has been busy expanding and improving its offerings. In 2016, it announced that it completely rebuilt and redesigned its platform. Since then, it’s added double-entry accounting and bank reconciliation services as well as over 100 new integrations and apps to its services. Earlier this year, the company received a strategic investment from JPMorgan Chase & Co.

In the process of the expansion, FreshBooks was supported by amsterdam inbusiness and the Netherlands Foreign Investment Agency (NFIA). Jeroen Nijland, commissioner of the NFIA, is pleased to welcome FreshBooks.

“We are confident that the company will thrive in the tech-savvy and pro-business ecosystem of our capital,” he said in press release. “In these changing times, the Netherlands is the ideal place to start on the European market. We connect you to any place in Europe via our well-known infrastructure and via our world-class broadband network, all combined in a location that is also a great place to live.”

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