Amsterdam is a leading destination for sustainable fashion, thanks to a combination of labels, designers, stores and schools committed to making great clothes responsibly. And Amsterdam Fashion Week is the best place to discover the freshest talent on the scene. Take a look at some of the names putting this event on the map.
Guided by an aesthetic that’s equal parts punk rock and luxury couturier, Duran Lantink places sustainability at the centre of everything he does. This Amsterdam-based designer rose to fame by taking apart unsold designer pieces (many of which were destined for the incinerator) and using them to create entirely new garments. From a young age, his mother encouraged him to pursue his love of fashion and even stepped in when school authorities tried to expel him for dyeing his hair pink. Right now, there’s an exhibition dedicated to his work at the Centraal Museum in Utrecht.
Founded in 2007 by Barbara Hilbrink and Myon Veenendaal, 10DAYS describes itself as offering “a creative fusion of various styles that could easily form a perfect, timeless yet personal wardrobe.” Combining streetwear looks and an athleisure edge with high-quality knitwear in neutral shades, 98% of the label’s clothes are made in Europe. This allows for greater transparency and superior working conditions, ensured by monthly visits from the production and design team. And perhaps most importantly, 10DAYS strives to create timeless, well-made pieces that last for years, avoiding the pitfalls of fast fashion.
Ronald van der Kemp
After graduating from Amsterdam’s Gerrit Rietveld Academy of Art and Design in 1989, Ronald van der Kemp began an international career that took him to Milan, Paris and New York, where he worked for brands including Celine and Guy Laroche. He eventually launched RVDK, his own demi-couture label in 2014, ethically creating each piece with existing fabrics at small ateliers in Amsterdam. His clothing has proved a hit with celebrities like Lady Gaga and Kate Moss.
Focussed on high-end streetwear, Jenneskens creates understated clothes inspired by the streets of New York City. Many pieces are gender-neutral, giving their collections an irresistibly androgynous edge that borders on futuristic. Whenever possible, fabrics are sourced locally and patterns are cut to minimise waste. Jenneskens also ensures a fair working environment for the people who make its clothes and encourages the creation of a circular production system.