Testing Disney+ in the Netherlands
Disney might test its new planned streaming service Disney+ in the Netherlands, according to reports. The new over the top (OTT) service is due for release in the US in late 2019 and will feature content from Disney, Pixar, Marvel, Star Wars and National Geographic. According to a report in The Information, the world-leading entertainment company could test the new service in the Netherlands before it formally launched in the US. The test would help to iron out any kinks in the service before its official release.
The Netherlands would be a good test market due to its ‘high broadband penetration’ and the country’s openness to subscription video on demand (SVOD) services like Netflix and Videoland, wrote Robert Briel in Broadband TV news. Disney is set to release more information about the new service, which will run on the same tech platform as the company's other streaming services - Hulu and ESPN+ - on April 11.
Media and broadcasting in the Amsterdam Area
If Disney does test its new streaming service in the Netherlands, it will be another positive result for the country’s media and broadcasting sector. The industry is mainly based in Hilversum, a hub in the Amsterdam Area which employs around 8,000 media professionals and is home to national broadcaster NOS (Nederlandse Omroep Stichting), as well as many Dutch public broadcasting organisations and commercial TV production companies. Amsterdam, meanwhile, is home to Netflix’s European headquarters, as well as CBS, Viacom Media Networks, Media Monks and BAMTech. Recently, international broadcast group Discovery announced it was moving the operational headquarters for its European payTV channels to the city as well.