Uniting the best of both worlds
XXS Amsterdam will join Candid Group, a platform for creative agencies, media and technology that was founded in 2007 and aims to help members solve issues related to their customers. The platform will take on XXS Amsterdam’s owners as partners; and Candid Group’s staff numbers have nearly doubled since December 2018.
In a statement, Candid Group founder Gérard Ghazarian says: “The creative and strategic power of XXS Amsterdam complements Candid Group well. Candid Group unites the best of both worlds by linking agencies with their own identity to the scale and power of a network. And that is precisely what is needed to solve the increasingly complex issues of our customers.”
Combining forces in Noord
The deal with XXS Amsterdam is another accomplishment for Candid Group, which has more than 200 employees across Amsterdam and Rotterdam. To bolster the new partnership, XXS Amsterdam will relocate from its current location near Amsterdam Airport Schiphol to the Candid Group’s office in Amsterdam Noord this autumn.
Amsterdam is home to a large number of creative and advertising agencies, including Wieden + Kennedy and 72andSunny, and the creative industries employ more than 200,000 people across the local area.
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