Making fashion more sustainable
The clue’s in the name, but Fashion for Good’s major goal is to make the fashion industry sustainable, future-proof and less wasteful – all in a bid to move towards a circular economy. Together with founding partner the C&A Foundation, the initiative opened one of its accelerators on the Rokin in Amsterdam last year – its first Netherlands-based location.
The aim of the game for Fashion for Good’s scaling programme? To give promising startup innovators the tools they need to grow. These startups – having passed the proof-of-concept stage – will get access to an invaluable support team, as well as customers and capital. The three new participating companies are Ambercycle, BEXT360 and Tyton Biosciences.
“To transform the fashion industry into one that is regenerative and sustaining, we need new solutions,” said Leslie Johnston, executive director of the C&A Foundation. “Plug and Play brings a fresh and entrepreneurial spirit that enables us to identify, nurture and scale those innovations that will change the way our clothes are made.”
This startup turns post-consumer textile waste into new fibres, which are a direct replacement for traditional polyester. Ambercycle’s innovative tech gives clothing manufacturers and designers the tools they need to truly embrace the move towards a circular economy – without sacrificing profit or quality.
“The textile industry is on the brink of an incredible transformation,” says Akshay Sethi, one of Ambercycle’s co-founders. “The scaling programme of Fashion for Good builds the invaluable setting necessary to translate scientific breakthroughs into technologies that usher in this transformation.”
The name of the game for this tech company? Giving companies the opportunity to trace their assets across the entire value chain. This is done through a unique combination of innovative IoT, AI, machine vision and blockchain technology. bext360 is especially focused on critical supply chains such as cocoa, coffee, seafood and palm oil.
bext360’s CEO, Daniel Jones, has this to say: “our vision is to improve the global fashion industry through digital solutions that validate claims about product provenance, product authenticity and the conditions under which products are being made.”
A lot of discarded clothing is wasted. Tyton BioSciences knows this, which is why the company recycles these materials into the foundations for petrol- and plant-based fabrics. From cotton and polycotton to nylon, Tyton is all about recycling materials in a economical and clean manner – all using water as a solvent.“Fashion for Good's ability to stimulate collaboration between like-minded fashion brands and cutting-edge tech companies will change the future of fashion sustainability,” says Peter Majeranowski, the company’s CEO.