Amsterdam’s insightful agrifood industry

On 29 May, the Spanish delegation will arrive in the Amsterdam Metropolitan Area (AMA) to find out how the area is innovating in agrifood and horticulture – as well as how the AMA is working towards a circular economy

The Netherlands is the world’s second-largest importer of agriculture in the world and supplied a whopping 25% of all vegetables that are exported from Europe. And the AMA – boasting 3,600 food companies – is at the centre of this innovation.

“We’re no more than an hour’s driving distance from the world’s most talented minds and best research facilities in the area of food and food technology,” said Koert Liekelema, Fonterra Europe’s managing director.

The programme

  • 10.30–12.30: Visit to Foodhallen Amsterdam.
  • 12.30–13.00: Visit to Marineterrein Amsterdam.
  • 13.00–13.30: Lunch.
  • 13.30–13.45: Official welcome.
  • 13.45-14.30: Presentation on the European RUMORE project (circular economy and food) by Mara van der Kleij (RUMORE project leader in Amsterdam).
  • 14.30–15.30: Presentation on agrifood collaborations in the Amsterdam Metropolitan Area, by Casper de Canne (senior policy advisor, City of Zaanstad).
  • 15.30-17.00: Discussion and networking.

On 30 May, the delegation will visit Ede and Wageningen, which boasts one of the world’s best universities in agriculture. Following this, the delegation will head to Almere in the Amsterdam Metropolitan Area. Almere provides high-quality water to the Flevoland region; the ancient water is so clean that it doesn’t need further purification, which is why so many companies in the food and health industries are present in the region. In fact, it’s one of the major reasons Yakult set up shop in Almere.

“Sometimes the quality of the water influences the fermentation efficiency needed to produce Yakult,” said Tomoyuki Sako, Yakult Europe’s deputy marketing director. “But it’s not just water; the Dutch also have an established dairy industry. These are important factors for us when it comes to producing a good quality product.”

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