An innovative approach to travel in the Amsterdam Area

Thousands of motorists in the Amsterdam Area are using their vehicles less frequently during peak hours thanks to innovations in logistics, public transport and smart mobility. New data shows that in just three years the number of motorists travelling on the region’s roads in peak hours each day has dropped by 14,000. Officials say this reduction is due to the implementation of the Beter Benutten (Better Use) programme, a collaboration between businesses, the government and regional and local authorities to make better use of infrastructure and help attract people to make smarter travel decisions. These partners include the City of Amsterdam, the provinces of North Holland and Flevoland and municipalities such as Almere and Hilversum.

See more about the Better Use programme (in Dutch):


Smart mobility and benefits for workers

Since 2015, the Better Use programme has focused on 26 different measures to improve or solve the biggest congestion problems in the Amsterdam Area. These measures include streamlining bicycle connections around the region, introducing dozens of intelligent transport systems (such as smart traffic lights) to improve traffic flow on roads and creating a mobility portal that updates visitors heading to events at the Johan Cruijff ArenA with up-to-date travel information. Hundreds of employers in the Amsterdam Area have also helped reduce congestion by introducing flexible working hours and a mobility budget for their staff, as well as investing in company bikes and e-bikes. The BREIKERS initiative is just one part of a scheme to help employers learn how to make become more sustainable.

A new vision for smart mobility and travel

The Samen Bouwen aan Bereikbaarheid (Building Accessibility Together, in Dutch) will now help to continue the success of the Better Use programme in the Amsterdam Area. This ambitious programme will set out how ambitions for accessibility can be achieved up to 2040. It includes proposals as well as the continuation of work already being done in the Amsterdam Area, including the public-private AMA Smart Mobility programme (link in Dutch), in which government, business and knowledge institutes work together to improve smart mobility on the basis of four themes: data, vehicle technology, mobility as a service and infrastructure. Amsterdam also has a Smart Mobility Action Plan that seeks to improve the safety, accessibility, air quality, quality of life and attractiveness of the city. Amsterdam’s canals are also currently host to the Roboat research project, which aims to develop the world’s first fleet of self-driving boats for the City of Amsterdam.

More information about Better Use and the MRA results can be found in the final report of the programme, or read more business news from around the region.